Flipkart, India’s e-commerce marketplace, has implemented ‘Flipkart EDGE’ initiative to strengthen MSME growth in the country. The policies aim to help businesses leverage online opportunities and improve the ease of doing business on the platform. These policies will enable the online seller ecosystem to embark on its next phase of growth, leveraging the immense potential of e-commerce.
Flipkart Marketplace has introduced policy changes and tech capabilities for sellers, including pricing recommendations, promotions, rewards platforms, fulfillment support, speed initiatives, seller support experience guidance, and video commerce. These features help sellers make informed decisions based on consumer insights, buying behavior, and market trends. The rewards platform improves transparency and accountability, while the fulfillment support and speed initiatives reduce costs and improve delivery speed.
The seller support experience guidance feature offers access to multimedia content in various languages on dashboards, and the user interface has been revamped with smart logic. Video commerce enhances visibility, engagement, and product showcases across various formats. Rakesh Krishnan, Vice President and Head – Marketplace, Flipkart, said, “Our technology-driven solutions and capabilities are designed to improve the convenience and efficiency of online business operations.”
