Flipkart has announced its new initiative, FlipInTrends, aimed at driving growth for Made-in-India fashion brands as the festive season approaches. The launch event, held in New Delhi, saw participation from over 100 Indian fashion brands and featured prominent personalities including Rhea Kapoor, Mouni Roy, and Rithvik Dhanjani.
FlipInTrends leverages advanced generative AI, merchandising innovations, and insights from Flipkart’s 500 million registered users to enhance product offerings and align with the latest fashion trends. The initiative is designed to keep fashion sellers informed with up-to-date trend forecasts through the Flipkart Seller app, ensuring the availability of the most relevant styles. Industry leaders from Meta, WGSN, and Libas joined the event to discuss strategies for brand engagement and trend adaptation. The event highlighted a conversation with stylist Rhea Kapoor and a ramp walk featuring Bollywood star Mouni Roy, showcasing collections from Made-in-India brands.
In Guwahati, the launch of FlipInTrends is set to invigorate the local fashion scene. With an increasing number of consumers embracing online shopping, this initiative promises to provide Guwahati’s fashion enthusiasts with access to cutting-edge trends and exclusive collections, boosting the visibility of local brands on a national platform.Pallavi Saxena, Senior Director at Flipkart Fashion, emphasized the significance of the initiative, stating, “FlipInTrends represents a major step in curating the latest fashion trends and enhancing the shopping experience for our customers. We are committed to supporting Indian fashion brands by offering them critical insights to ensure they deliver the most stylish collections to our marketplace.”
