Flipkart, India’s leading digital commerce platform, has announced the expansion of its travel offerings by introducing bus booking services on its app. With an impressive array of 10 lakh bus connections spanning over 25,000 routes across the country, Flipkart aims to cater to the evolving needs of travelers in the segment.
This strategic initiative, undertaken in collaboration with state transport corporations and private aggregators, complements Flipkart’s existing flight and hotel booking services under the Flipkart Travel banner. The company’s entry into the bus booking domain signifies a significant milestone in its mission to become the ultimate destination for consumer needs, including travel. Ajay Veer Yadav, Senior Vice President at Flipkart, expressed enthusiasm about the development, stating, “The addition of buses to Flipkart’s wide array of services marks a significant milestone in our journey towards becoming the ultimate destination for all consumer needs including travel.”
Key features of Flipkart’s bus booking service include access to great deals, zero convenience fees, and a unique value proposition of redeeming SuperCoins for bus bookings, providing additional benefits for both new and existing customers. Moreover, customers can enjoy a flat 15% discount along with a 5% extra discount on SuperCoins for every bus booking made until April 15, 2024.With Flipkart’s strong presence in tier-2 and tier-3 markets, this move aims to provide customers with a convenient and reliable solution for their inter-city travel needs. Flipkart Flights and Hotels, launched in 2019, have steadily gained traction, and the introduction of bus bookings further solidifies Flipkart’s position as a leader in the travel industry.
