Flipkart introduces industry-first strategic policy changes

India’s homegrown e-commerce marketplace Flipkart has announced a slew of industry-first marketplace policy changes and new capabilities to build a more inclusive e-commerce ecosystem that contributes to the growth, prosperity and empowerment of seller partners.

The Policy changes and tech capability details for existing and new sellers are – (1) Seamless 10-minute onboarding – An industry-first capability focused on simplifying the sellers’ barriers to getting started on their e-commerce journey. (2) Ease of listing and cataloging – Flipkart has solved for easy product listing/cataloging by introducing an industry-first AI-led automated solution. (3) Best-in-class payment/return policies – Flipkart will now process seller payments 7-10 days from dispatch, making it the fastest and most predictable payment settlement platform.

(4) Guaranteed ROI delivery on Ads for sellers – It is creating industry benchmarks by being the first in the market to guarantee growth for new sellers based on their capability to serve consumers. (5) Integrated group travel benefits for sellers with Cleartrip integration – A single window dashboard with Cleartrip integration will assist sellers by offering exclusive and special deals for their frequent travel needs. (6) All new iOS app for sellers – Now sellers can manage all aspects of their businesses using their mobile through the Flipkart Seller Hub app. Flipkart’s new iOS app allows easy listing and AI-based cataloging on the app itself.
The Senior Director and Head of Marketplace at Flipkart Jagjeet Harode said, “Our industry-first policy changes and new tech capabilities aim to empower sellers and consumers while promoting India’s e-commerce growth story.”

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