India’s homegrown e-commerce marketplace Flipkart has strengthened its communication as a trusted e-commerce partner for millions of consumers across the country as it unveiled its promise of ‘Super products at super prices with super speed’. The brand is bringing Alia Bhatt in the avatar of a ‘FlipGirl’, as the ‘superhero’ protagonist, for the Indian shopper seeking a saviour to affirm their ‘wishlist’.
The new campaign aims to communicate Flipkart’s commitment to democratizing e-commerce and premium brands, making them accessible through faster delivery across the country, establishing itself as the go-to destination for consumer needs. The campaign brings forward the fact that products across categories, including mobiles & electronics, fashion & lifestyle, home accessories & beauty, are made available conveniently and delivered to customers’ doorsteps across the country. Dressed in a cape with Flipkart’s signature blue and yellow colours, Alia, as a ‘FlipGirl’, has a sharp eye to avert any danger and help people in need. Conceptualised by McCann World Group, Flipkart has devised a 360-degree campaign with a judicious mix of channels to reach its dynamic set of consumers in multiple languages across demographics.
Hemant Badri, Senior Vice President & Head of Supply Chain, Flipkart, said, “Our robust tech-enabled supply chain will ensure 1-hour delivery to same-day delivery across pin codes, and the FlipGirl concept communicates that to millions of customers across the country.”