Flipkart is set to dazzle beauty enthusiasts with the second edition of its highly anticipated Glam Up Fest 2024. Held today at the Jio World Convention Center in Mumbai, the event promises an unparalleled experience featuring innovative brand launches, experiential zones, and celebrity appearances.The festival will bring together over 3,500 influencers and 70 top beauty and skincare brands, including industry giants like Mamaearth, Revlon, Wild Stone, and Lotus Herbals.
Notable celebrities such as Taapsee Pannu, Siddhant Chaturvedi, Rohit Saraf, and Adah Sharma will grace the event, engaging with immersive brand booths enhanced by Flipkart’s AR and VR technologies. Manjari Singhal, Head of Business, FMCG and General Merchandise at Flipkart, expressed excitement about the event: “Flipkart is elevating the beauty shopping experience for its customers with the second edition of Glam Up Fest.
This grand event will enable customers to explore the latest trends, discover new brands, and engage in exclusive interactive activities.” Technological innovations like Virtual Try-On, Video Commerce, and Skin Analyzers will be showcased, offering attendees a unique shopping experience. The event will culminate in an app-exclusive Glam Up Sale from June 14 to June 17, providing shoppers with exciting deals on a wide range of beauty products.
