Flipkart, India’s homegrown e-commerce marketplace, has witnessed a powerful transformation in the country’s digital commerce landscape as new regional trade hubs from Surat and Bhiwandi to Jaipur and Karnal emerge and thrive on the platform. With a 1.4X surge in new selection inflow from these high-growth clusters witnessed during the festive season, Flipkart is enabling entrepreneurs from Tier-2 and Tier-3 cities to scale sustainable, technology-led businesses and take Bharat’s commerce story to new frontiers. Among Tier-2 cities, Bhubaneswar, Bhiwandi, and Durgapur have seen maximum growth during the festive season, underscoring the deepening digital engagement across regional India. This surge reflects how entrepreneurs from Bharat are scaling technology-led businesses and driving sustainable growth through online commerce.
Meerut and Lucknow are emerging as the next wave of trade centers, mirroring the success of earlier hubs like Kannauj and Shantipur, with sellers seeing consistent growth in both transactions and overall sales. Amid the festive shopping wave, Flipkart also witnessed spikes in certain categories, including automobile, TVs, sports shoes, and makeup and fragrances, indicating shifting consumer preferences and deeper market penetration. Sakait Chaudhary, Senior Vice President and Head of Marketplace, Flipkart, said, “India’s new trade centers, whether it’s Surat, Meerut, or Lucknow, are fast becoming engines of e-commerce growth.” Building on this technology-led momentum, Flipkart continues to empower MSMEs, artisans, and first-time entrepreneurs to run their businesses with greater agility and foresight. As Flipkart continues to strengthen its seller ecosystem and invest in technology-led innovation, it remains steadfast in its vision to empower Bharat and shape the future of inclusive digital commerce in India.