The Flipkart Foundation and AIACA have partnered to launch a project called Greening the Way towards Success – Creating Sustainable Enterprises. The objective is to establish a sustainable and replicable model that can foster the development and promotion of textile and handicraft based green enterprises in India. To kick-start this initiative, an entrepreneurial programme will be implemented in the Birbhum district of West Bengal to empower two textile and handicraft-based enterprises to adopt eco-friendly practices and compete in the rapidly emerging conscious markets. Additionally, it aims to ensure the social well-being of the craftsperson’s working with these enterprises, with a focus on empowering women artisans from marginalized communities.
AIACA focuses on developing sustainable livelihood models and ensuring market-led growth of enterprises in the handloom and handicrafts sector in India. This collaboration with Flipkart Foundation aims to boost the business potential of two establishments in Birbhum, Chowhatta Kantha Stitch Cooperative Society Ltd. and Tarasankar Panchagram Seva Samity.
Tarasankar has 200 craftswomen, 77% belonging to SC/ST and OBC communities, producing banana fibre crafts. This initiative will positively impact 1,265 individuals, 265 direct and 1000 indirect beneficiaries. Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart and Board of Director, Flipkart Foundation, said, “We strongly believe in the potential of community-driven initiatives and look forward to making a significant change through this project.”