Flipkart, India’s homegrown e-commerce giant, has announced the launch of five new recharge and bill payment categories, expanding its digital payment services. The new categories include Fastag, DTH recharges, landline, broadband, and mobile postpaid bill payments, adding to the existing options for electricity and mobile prepaid recharges.
In collaboration with BillDesk and integrated with the Bharat Bill Payments System (BBPS), these services aim to enhance the customer experience by offering seamless electronic bill payments. As part of a limited-time offer, customers can redeem up to 10% in rewards using Flipkart UPI with SuperCoins.Gaurav Arora, Vice President of Payments and SuperCoins at Flipkart, commented, “With a rapid surge in the digital payments industry, customers are increasingly opting for electronic modes for paying their bills. We have diversified our selection of services in-line with Flipkart’s vision to simplify the digital payments journey for customers and further the government’s vision of a cashless economy.”
Ajay Kaushal, Co-Founder and Director of BillDesk, expressed his excitement about the collaboration, stating, “This strategic expansion allows Flipkart customers to experience seamless bill payments, receive timely notifications, and check amounts due across their preferred billers, leveraging BBPS capabilities.”In Guwahati, this initiative is expected to significantly impact local markets by offering a convenient, secure, and rewarding digital payment experience. With the growing trend of electronic transactions, businesses and consumers in Guwahati can now enjoy the benefits of hassle-free bill payments while shopping on Flipkart.
