A record 1.4 billion customers visited the platform during Flipkart’s flagship festival sale event “The Big Billion Days’ (TBBD) 2023”.
The event, which began on October 8 (with early access for VIP and Plus customers from October 7) and ended on October 15, “received a great response from both customers and a wide network of dealers across the country”, said head Kalyan Krishnamoorthy. Flipkart Group’s Executive Officer.
The likes of smartphones, laptops, tablets and home appliances indicate a strong premiumization trend across India this year Televisions, audio devices, smartphones and grooming products were also among the top choices.
According to Flipkart officials, deliveries were made to remote locations like Andaman, Choglamsar (Ladakh), Kutch (Gujarat),Hyuliang (Arunachal Pradesh) and Longewala (Rajasthan).
Flipkart’s kirana partners delivered more than 4 million packages in the first four days of TBBD 2023.
Flipkart said seller success in India’s homegrown e-commerce marketplace has reached new heights with 2x millionaire seller growth over TBBD 2022. The firm’s Samarth program has created an ‘Indian Roots Store Front’, enabling a large community of weavers and artisans to bring in over 350,000 products. Across home, furniture and lifestyle categories. Potential sellers have seen a 6-fold increase compared to the pre-festival period.