Flipkart has unveiled its H1 2024 edition of the #FlipTrends report, offering a comprehensive look at the shopping habits of over 500 million users. The report highlights intriguing trends across metropolitan and Tier 3+ regions, showcasing a mix of enduring classics and emerging preferences.The report reveals a continued surge in demand for technology and beauty products. Smartwatches, TWS earphones, and smart bands are leading the wearable tech category, while technology enthusiasts across India remain engaged with cutting-edge innovations.
Beauty trends are equally vibrant, with a notable increase in skincare and makeup products.Consumers are gravitating towards nostalgic products, particularly classic pickles and chutneys, which have seen a dramatic 90% increase year-on-year. Fashion preferences reflect a blend of modern and nostalgic elements, with vacation wear and retro-inspired clothing topping the charts.
In Guwahati, there’s been a significant uptick in demand for food and nutrition items, reflecting a growing interest in health and wellness. Additionally, the city mirrors broader trends seen in other Tier 2 cities where mobile protection products are gaining popularity. Flipkart’s findings also highlight seasonal trends with increased purchases in preparation for festivals and monsoon. Products like umbrellas, raincoats, and traditional wear saw notable spikes. Ravi Vijayaraghavan, Senior Vice President – Analytics and Data Science at Flipkart, commented, “The #FlipTrends H1 2024 report reflects the evolving preferences of our diverse customer base. As we approach the festive season, our focus remains on providing value, convenience, and innovation to enhance the shopping experience.”
