Flipkart, India’s e-commerce giant, has announced the seventh edition of its flagship sale event, ‘Crafted by Bharat’, to be held on January 26, 2024, marking India’s 75th Republic Day. The special event is dedicated to celebrating India’s vibrant culture and rich heritage by showcasing an extensive array of handicraft and handlooms from culturally renowned brands made across the country.
‘Crafted by Bharat’ sale event to celebrate India’s diverse cultural heritage. The event will showcase over 300 traditional art forms, including Tant from Bengal, Bhagarpuri from Bihar, Kalamkari from Andhra Pradesh, Dokra from Chhattisgarh, and Gond from Madhya Pradesh. The event will also feature a dedicated storefront for women sellers, enhancing the shopping experience.
The Samarth Sale, a flagship event celebrating India’s cultural heritage, will feature over 1750 artisans, weavers, NGOs, SHGs, Emporiums, and women entrepreneurs. The event will showcase 1 lakh unique handicraft products from culturally renowned brands across India. Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, “We further aim to provide many such opportunities to benefit our ecosystem of artisans, weavers, women entrepreneurs and MSMEs in the future.”