Flipkart signed a Memorandum of Understanding (MoU) with the Government of Assam to promote the state’s local Arts, Crafts, and Handloom sectors by bringing them into the e-commerce fold. The partnership with the Assam Industries & Commerce Department under the Flipkart Samarth program will enable national market access for Assam’s artisans, weavers, and craftsmen, allowing them to showcase their hallmark products on Flipkart’s marketplace. Government of Assam and Flipkart, both will focus on creating avenues to increase business and trade inclusion opportunities for these under-served segments of the society, thereby adding further thrust to the Government’s initiative to build a self-reliant Bharat.
The MoU was signed in the presence of Shri Chandra Mohan Patowary, Minister of Industry & Commerce, Government of Assam. Shri Oinam Sarankumar Singh, Commissioner of Industries & Commerce, Assam Industries & Commerce Department said, “The partnership with Flipkart is an important step towards our vision to promote sustainable and balanced economic growth in the state of Assam.” “Through this partnership, local artisans, weavers, and handicraft makers will enjoy dedicated benefits under the Flipkart Samarth program that will further boost their growth and prosperity while fulfilling their aspirations and creating new livelihood opportunities,” said Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group.