Johnson’s® Baby, a leader in baby skincare, has unveiled its latest television campaign, “Protection* ka Promise Pehle Din Se,” featuring Bollywood stars Anil Kapoor and Sonam Kapoor. The new campaign, designed by DDB Mudra, highlights the brand’s commitment to protecting babies’ delicate skin from day one with products made from baby-safe ingredients.
The campaign showcases a playful and emotional interaction between the iconic father-daughter pair. In the film, Anil Kapoor, portraying a concerned grandfather, questions the moisture retention of the baby’s skin post-bath. Sonam Kapoor, reflecting her real-life role, reassures with a witty exchange referencing Kapoor’s famous role as ‘Mr. India’ from the 1987 film. She emphasizes the benefits of Johnson’s Baby Soap, enriched with naturally derived glycerin and vitamin E, ensuring optimal moisture and skin protection for newborns.
Anil Kapoor expressed his enthusiasm for the campaign, stating, “It was a joy to collaborate with Sonam on this campaign for a brand that has been a trusted partner in our parenting journey.” Sonam Kapoor echoed these sentiments, emphasizing the importance of choosing safe, gentle products for her baby.The campaign will be featured across television, digital platforms, and social media. It aims to resonate with parents, reaffirming Johnson’s Baby’s legacy of delivering gentle care for over 130 years.In Guwahati, where Johnson’s Baby products are well-regarded, the campaign is expected to strengthen the brand’s presence. Local retailers have noted a steady demand for baby skincare products, reflecting the community’s trust in Johnson’s Baby for its quality and gentle formulations. This campaign is anticipated to further bolster the brand’s popularity in the region.
