Coca-Cola India is thrilled to announce the launch Coca-Cola Foodmarks in India, part of its “A Recipe for Magic” global campaign. These foodmarks celebrate global food landmarks, focusing on the perfect moment, meal, and ice-cold Coca-Cola, inspired by culture and Coca-Cola’s Real Magic. Coca-Cola is embarking on a journey to cherish the perfect moments, meals, and the refreshing taste of Coca-Cola, which will be soon enjoyed in more Indian cities and neighborhoods.
The launch event in India was held at the iconic Embassy restaurant in Connaught Place, Delhi, where Bollywood personalities Janhvi Kapoor and Karisma Kapoor honored legendary Raj Kapoor. The event recreated Raj Kapoor’s on-set meal moments, inviting attendees to enter the golden age of Bollywood in the 1950s through an immersive film set with tech-forward interactive moments using A.I.
The event included filmy decor, special photo backdrops, stardom posters, and a musical stairway. Local influencers and dignitaries also attended to experience the magic of Coca-Cola Foodmarks. Kaushik Prasad, Senior Director – Marketing, Coca-Cola INSWA said,”We are thrilled to introduce Coca-Cola Foodmarks in India, a country known for its rich culinary heritage and vibrant food culture”.
