Croma has officially brought back its highly anticipated “Everything Apple” sale, offering the latest iPhone 17 at a staggering effective price of just Rs 44,768. Starting today, April 3, 2026, and running through April 19, the retailer is slashing prices across the entire Apple ecosystem, including MacBooks, iPads, and wearables. The flagship deal on the iPhone 17—which originally launched at Rs 82,900 in late 2025—is achieved by “stacking” multiple layers of discounts. This includes an upfront 2% coupon discount, an exchange value of up to Rs 23,500 for old devices, an additional exchange bonus of Rs 8,000, and a further benefit of nearly Rs 5,000 through Tata Neu coins. For those shopping in-store, Croma is even bundling a free original Apple power adapter, making this one of the most aggressive price drops for a current-generation iPhone to date.
The sale isn’t limited to the standard model; the iPhone 16 has seen its effective price drop to approximately Rs 40,041, while the newly released MacBook Air M5 and the budget-friendly MacBook Neo are also seeing deep cuts. Analysts suggest that the iPhone 17 remains the “smart pick” of the sale due to its future-ready features, including the 120Hz ProMotion display and the powerful A19 Bionic chip. With various bank cashbacks and no-cost EMI options starting as low as Rs 2,073 per month, Croma is positioning this event as the premier window for consumers to upgrade their tech. Given the high demand for these specific price points, the retailer has advised customers that stock is limited across its nationwide stores and online portal, urging early participation to secure the best exchange bonuses.