ENO, a leading digestive brand by Haleon, has launched its first-of-its-kind chewable antacid, ‘ENO Chewy Bites’, available in Tangy Lemon and Zesty Orange flavors. For over five decades, ENO has stood as a trusted ally for millions, offering fast relief from acidity. New ENO Chewy Bites addresses the Key consumer need states of convenience and access. Whether you’re at the airport, train station, restaurants, or malls just Chew these new tasty Chewy Bites and get ENO’s trusted fast and effective relief.
ENO Chewy Bites is a natural product with 1000mg of Khatika Churna, which effectively combats acidity within 1 minute. It is gentle on the stomach and suitable for adults and children over 12 years old, available in three SKUs. Speaking on ENO launching new Chewable format, Ms. Anurita Chopra, Head of Marketing, said, “With this revolutionary launch, we’re offering a unique and enjoyable way to address acidity, all while reinforcing the trust and reliability that the brand is known for.”
ENO Chewy Bites is a revolutionary new product that will be featured in TV, print, and social media communication across all major channels and publications. The TV ad portrays a father and son enjoying a typical out-of-home food moment at a friend’s birthday party when their enjoyment is interrupted by acidity, but ENO Chewy Bites provides convenience at that crucial moment. The TVC has been conceptualized by Ogilvy& Mather, India and developed by Director Surjo Deb of Ubik films.
