As the festive season approaches, ENO, India’s leading antacid brand, has kicked start edits Durga puja campaign centred around its latest offering, ENO Chewy Bites. Designed to tackle acidity on the go, the campaign ensures that people can fully enjoy the festive feasting without any interruptions. Durga Puja in Bengal is a cultural phenomenon where food and festivities go hand in hand.
It’s a time to indulge in both visual and culinary delights, bonding with loved ones while savouring the best of festive food. At the heart of this campaign is ENO’s belief that food is a celebration, and no one should be held back by discomfort when it comes to enjoying the rich flavors of Pujo.
The campaign kicks off with a captivating brand film featuring Ditipriya, where she takes a clever spin on the iconic Bengali saying “Aaschebochorabarhobe” – a phrase traditionally used to express the longing for next year’s Durga Puja celebrations. Commenting on the exciting new campaign, Mr. Bineet Jain, Category Head, ENO, said- “Durga Puja is a time of togetherness, celebration, and indulgence in rich, delicious foods that bring people closer.”