India’s leading OTC antacid brand, ENO, has launched its first-of-its-kind chewable antacid, ENO Chewy Bites, in two delicious flavors, Tangy Lemon and Zesty Orange. ENO Chewy Bites is an innovation tailored to modern lifestyles, offering fast and effective relief from acidity in various locations such as airports, stations, restaurants, and malls.
The product contains natural ingredients and 1000 mg of Khatika Churna, which works on acidity within 1 minute. ENO Chewy Bites are gentle on the stomach and can be consumed by adults and children above 12 years of age. It is available in three SKUs: Single pillow pouch, pack of 10s, and pack of 30s.
ENO Chewy Bites’s TV, print, and social media communication will be live in all major channels and publications. The TVC, is conceptualized by Ogilvy & Mather, India, and developed by Director Surjo Deb of Ubik films, features a father and son duo in a food expedition during a friend’s birthday party when their enjoyment is interrupted due to acidity. Ms. Anurita Chopra, Head of Marketing, said that ENO Chewy Bites is a testament to the brand’s commitment to innovation and passion for enhancing everyday well-being.
