India’s leading OTC antacid brand, ENO, has launched its first-of-its-kind chewable antacid, ENO Chewy Bites, in two delicious flavors: Tangy Lemon and Zesty Orange. ENO Chewy Bites is an innovation tailored to the modern lifestyle, offering fast and effective relief from acidity in various locations such as airports, stations, restaurants, and malls.
The product contains natural ingredients and contains 1000 mg of Khatika Churna, which works on acidity within 1 minute. ENO Chewy Bites is gentle on the stomach and can be consumed by both adults and children above 12 years of age. It is available in three SKUs: Single pillow pouch, pack of 10s, and pack of 30s.
The TV, print, and social media communication for ENO Chewy Bites will be live in all major channels and publications. The TV ad features a father and son duo in a food expedition during a friend’s birthday party, where their enjoyment comes to a halt due to acidity. The TVC was conceptualized by Ogilvy & Mather, India, and developed by Director Surjo Deb of Ubik films. Ms. Anurita Chopra, Head of Marketing, said that ENO Chewy Bites is a testament to the brand’s commitment to innovation and passion for enhancing everyday well-being.
