Featuring its brand ambassador and superstar Akshay Kumar, PepsiCo India’s Sting unveiled its new campaign. PepsiCo’s Sting is available in 200ml, 250ml and 500ml packs across all modern and traditional retail outlets, and on leading e-commerce platforms.
The new campaign that is set to enthrall audiences this summer is accompanied with a quirky and exciting film that reinstates the brand’s ‘Energy Bole Toh Sting’ positioning. The film begins in a chemistry lab set up in a college with a grouchy professor reviewing science projects. One after the other, students present their innovative prototypes – only to receive an unimpressed response from the professor. The grumpy professor, hell-bent on disliking every project, is stunned as Akshay Kumar enters with his project powered by Sting Energy. A sip of the electrifying Sting was all it took for Akshay to turn the laboratory upside down, leaving the professor stunned and dumbfounded. Looking for a reaction, Akshay cheekily asks the professor in Hindi, ‘Ab Mazza Aya Sir?
The TVC ends with the brand tagline on display ‘Energy Bole Toh Sting’. The new Sting campaign will be amplified across television, digital, outdoor, and social media.