A new study by Edelweiss Life Insurance reveals that 60% of India’s Sandwich Generation—aged 35 to 54—feel financially unprepared for the future. The generation, balancing support for ageing parents and growing children, faces ongoing financial stress, with many feeling that saving or investing is never enough.
The study, conducted with YouGov across 12 cities and 4,005 respondents, highlighted that financial decisions are driven by family needs, including healthcare and education. However, premature liquidation of investments for both essential and non-critical needs, such as vacations and festive spending, is common.
Sumit Rai, MD & CEO of Edelweiss Life Insurance, said, “This generation often relegates their own dreams to the background, feeling unprepared for the future.” Despite 94% undertaking financial planning and 79% hoping to rely on returns from investments for future stability, 64% still turn to credit for short-term needs. Edelweiss aims to bridge this gap with tailored life insurance solutions to meet evolving family demands.