At an all-virtual finale event, the 3rd largest biscuit brand in India, Britannia Marie Gold announced the ten winners of its Britannia Marie Gold My Start Up campaign. Under the aegis of this initiative, the 10 winners were felicitated and awarded Rs 10 Lakhs each to kick-start their business ventures. One winner, Shikha Dey of Durgapur will be utilising the seed capital to start a Bioflock Fish Farm. Bioflock Fish farming is a growing industry in India where fish is cultivated indoors rather than traditional pond methods, using advanced equipment.
In addition to financial assistance, the current edition of the Britannia Marie Gold My Start Up initiative provides 10,000 homemakers access to India’s first-ever customized online skill development program, in partnership with National Skill Development Corporation (NSDC). With the strict social distancing protocols being observed in the country, the company decided on a digital finale where all the finalists from across the country, presented from the comfort of their homes to an eminent jury comprising of entrepreneurs, media persons and a select leadership team from Britannia. Launched in February 2020, the 2nd edition witnessed over 1.5 million applications from across the country and participation from 32 states and Union Territories.