Durex The Birds and Bees Talk (TBBT), an impactful program by Reckitt, global leaders in consumer health and hygiene, has once again made a significant mark at the highly anticipated Shillong Cherry Blossom Festival 2024.
The event was inaugurated by Shri. Conrad K. Sangma, Hon’ble Chief Minister of Meghalaya, alongside Shri. Sniawbhalang Dhar, Deputy Chief Minister, Government of Meghalaya, Shri. Paul Lyngdoh, Hon’ble Minister of Tourism, Government of Meghalaya, and Shri Jyotiraditya M. Scindia, Hon’ble Union Minister of Development of the North-Eastern Region, Government of India, among other dignitaries. In collaboration with the Department of Health, Durex The Birds and Bees Talk sparked conversations about growing up life skills at the festival’s only and biggest health pavilion.
On this occasion, Gaurav Jain, Executive Vice President, Reckitt—South Asia, shared, “At Reckitt, we aim to bridge education and experience by giving young people a voice and a platform to express, understand, and advocate for the values that shape their futures.” Ravi Bhatnagar, Director, External Affairs & Partnerships, SOA, Reckitt, added, “Mediums like graffiti, music, and art transcend language and dialect, creating a universal platform for connection and expression.”