The world’s #1 sexual wellbeing brand Durex launched Durex Intense its newest offering in the condoms category. Intense contains a unique stimulant gel- Desirex Gel. Durex Intense’s campaign #Intensegasm throws light on female ‘half-gasms’ to highlight the additional needs of a woman. Durex’s consumer insights indicate that more than 50% of women feel their experience can be more intense.
The new #MakeitIntense TVC supporting the launch highlights the need for added stimulation in a woman’s sexual journey to make her experience more intense.
The magnitude of the stimulation is smartly showcased in the ad by the couple dropping out of an airplane mid-air. The impact of Desires gel is brought out through ice-like crystals being formed on the woman’s body to highlight the cooling sensation. In India, Durex has also been focused on raising awareness of sexual health and wellbeing with its purpose program- ‘The Birds and Bees Talk’. The newly launched Durex Intense condoms are available in retail stores across India and on e-commerce websites priced at INR 440 for a pack of 10 and INR 143 for a pack of 3.
The Chairman & Chief Creative Officer at Havas Group India Bobby Pawar said, “It is always a delight to be associated with a progressive brand like Durex that puts female experience at the forefront.”