Dharampal Satyapal Group (DS Group) announced the acquisition of The Good Stuff Pvt Ltd (formerly known as Global CP Pvt Ltd), brand owner of LuvIt Chocolate and confectionary. This acquisition is a strategic move to grow and strengthen the Group’s Confectionary portfolio, while widening its distribution reach across grocery and other retail outlets.
DS Group entered the confectionary business in 2012 and has a strong portfolio of non-chocolate brands such as Pass Pass, Pulse, Chingles, Rajnigandha Silver Pearls, Maze and the recent partnership with luxury Swiss chocolate brand Läderach. Pulse has been a leader in the hard boiled Candy segment for 7 years.
LuvIt brings in decadent chocolate and confectionery products such as rich milky chocolate, crunchy wafers, fruit/chocolate flavoured lollipops, eclairs, sugar panned chocolates and choco snacks. Shri Rajiv Kumar, Vice Chairman, DS Group, said, “LuvIt as a brand, perfectly complements our portfolio and synergizes with our business ethos of innovation and premium quality.”The Good Stuff Pvt Ltd was founded in 2014 to ignite consumer experience with innovative and differentiated products. The Indian confectionary market is valued at Rs.23,000 crores, with chocolate dominating with 60% share.
