Dr. Reddy’s Laboratories Ltd. has achieved a Guinness World Record for creating the largest brochure mosaic (logo) installation, spanning 162 square meters. This achievement is part of the company’s groundbreaking Glycemic Happiness awareness initiative, aimed at improving the psychosocial well-being of over 30,000 diabetes patients across India.
The initiative highlights the importance of ‘glycemic happiness’—a concept developed in collaboration with leading endocrinologists and diabetologists. Dr. Reddy’s also introduced a unique ‘Glycemic Happiness Scale’ to help healthcare professionals gauge the emotional and psychological state of diabetes patients, marking a significant step toward holistic diabetes management.
Kolkata’s healthcare market is expected to benefit significantly from this initiative. With diabetes rates on the rise, the city’s medical community is poised to adopt the Glycemic Happiness Scale widely, addressing the emotional challenges that often accompany the disease. The scale has already garnered positive feedback from local healthcare providers who emphasize its value in improving patient outcomes.Sandeep Khandelwal, Head of India Business at Dr. Reddy’s, emphasized, “Our goal is to transform India from the diabetes capital to a diabetes care capital of the world.” The record-setting mosaic, made from feedback from healthcare professionals, serves as a testament to this commitment.
