Divine Solitaires is set to dazzle the nation with the third edition of The Solitaire Festival of India (TSFI), running from August 1-31. This year’s promotion, featuring actress Vaani Kapoor as the brand ambassador, promises to be the grandest yet. Kapoor, celebrated for her roles in hits like War and Shuddh Desi Romance, will bring her star power and extensive social media reach to enhance the festival’s appeal.
The TSFI 2024 will be held across more than 200 partner jeweller stores nationwide and online at Divine Solitaires. The month-long event will showcase exquisite solitaire jewellery collections and offer customers exclusive incentives. Each purchase includes entry into weekly lucky draws on August 11, 17, and 24, with prizes ranging from iPhones to Alto cars. A grand draw on September 4 will feature a luxurious XUV 700 and other exciting prizes.
The previous edition saw a remarkable 600% increase in footfall. This year, notable partners like Senco Gold, Ranka Jewellers, and Reliance Retail are expected to surpass last year’s success. In Kolkata, the festival’s impact is anticipated to be significant, with local jewellers preparing to draw in a large number of customers through targeted promotions. Divine Solitaires will also conduct a robust marketing campaign, including regional newspaper ads, radio spots, and cinema commercials. An interactive Facebook and Instagram live draw on August 11 will further engage audiences, ensuring a memorable festival experience.“The festive and wedding season is approaching, and TSFI is the perfect opportunity for our customers to invest in high-quality diamond solitaires while enjoying the chance to win fantastic prizes,” said Jignesh Mehta, Founder of Divine Solitaires.
