Diesel, a renowned fashion and lifestyle brand, launched its new collection of timepieces at a launch event in Mumbai. The launch featured India’s leading singer and pop star King, who unveiled the Vert Collection, alongside Fossil Group – India’s Managing Director, Mr. Johnson Verghese. The first-of-its-kind timepieces use VR technology to bridge the gap between the physical and digital worlds. The event was attended by influential influencers and press outlets, showcasing Diesel’s status as a trendsetter in the industry.
The launch event showcased the Vert Collection, featuring a captivating launch film and a 3D visual display. Diesel partnered with Indian pop star King to celebrate the futuristic aesthetic and transformative design of the collection, bringing this fusion of elements to the public.
Mr. Verghese shared the story and design journey of the Vert Collection, joined by a launch movie with King, followed by a press conference and an in-person unboxing and reveal of the Vert range of watches. King, leading Indian singer and pop star stated that, “The Vert Collection perfectly complements my style, and I’m proud to partner with Diesel to bring their new design approach to the world.”