Bollywood star Dia Mirza is bringing her passion for sustainability into the kitchen with a new campaign aimed at empowering individuals to make simple, everyday choices that benefit the environment. In collaboration with Tata Tea Jaago Re, Dia is encouraging fans to adopt eco-friendly habits in their daily lives, showcasing how small actions can collectively make a big difference in the fight against climate change.
The campaign features Dia demonstrating practical tips, like covering your pot while cooking to save energy—an easy, yet effective way to reduce carbon emissions. “It’s all about those small shifts,” Dia explains in her campaign video. “Little changes can add up and create a significant impact.”
From using public transport to minimizing food waste, the campaign is about making climate action accessible to everyone. Through an AI-powered climate calculator on JaagoRe.com, individuals can track their green actions—such as snapping a photo of their sustainable habits—and see the impact on their CO₂ savings. For every 10 actions logged, Tata Tea plants a tree in the user’s name. In Guwahati, as in many urban centers, people are increasingly conscious of their carbon footprints. The Guwahati market is witnessing a growing demand for sustainable products, reflecting a shift in consumer behavior toward eco-friendly choices. This campaign resonates with the city’s community-driven initiatives, inspiring people to make greener choices and support the planet in their own small ways. Dia’s call to action is clear: “Every small action counts,” and with Tata Tea Jaago Re, it’s easier than ever to be part of the solution.
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