Dettol, India’s most trusted germ protection brand launched a one-of-its-kind campaign, #DettolSalutes. For the first time in its history Dettol, as a tribute to Covid-19 warriors replaced its iconic logo with an image of a Covid protector along with the ‘protector’s’ inspiring story.
One Such story is that of Akaash Sarkar (23), a Kolkata-based student. As the COVID-19 second wave grew stronger, a proud parent to a dog called Sandy, Akaash could relate to the challenges of taking care of dogs while fighting a life-threatening disease and so volunteered to foster them for the 14-day quarantine period. Through a social media post, he communicated that he is opening his doors to both strays and domesticated dogs. Within a week, he has managed to take care of five dogs, providing them with nutritious meals, shelter and lots of love. Dettol has curated 100 such stories from across India and carried them on its liquid handwash packs in honor of the protectors. In addition, Dettol has also launched a website- www.DettolSalutes.com. This platform is created especially for people from across India to share stories and acknowledge Covid protectors in their midst by creating customized virtual packs.
Dettol as a part of the #DettolSalutes campaign launched an anthem to spread the message of hope and resolve during these tough times. The 4 million #DettolSalute packs will be available on e-commerce channels and across 500,000 stores in India from the 3rd week of June.