Dettol, India’s most trusted germ protection brand, unveils a new campaign – #DettolProtectsTomorrow, to motivate children to explore the world without the fear of disease-causing germs. Dettol aims to empower mothers to build a better and safe future for their kids. To bring this thought alive, Dettol launched India’s first-ever personalized foaming handwash, encouraging consumers to capture precious moments showcasing their kids exploring their talents, and create their own customized Dettol foaming handwash packs.
The campaign was launched with a video showcasing the brand philosophy by reiterating the promise of providing safety and protection of Dettol foaming handwash to children as their hands get dirty while they dive into the world of opportunities to build a better future. The philosophy was also brought to life through partnership with Better India by recognizing and celebrating 20 inspirational stories of kids from across India, who are making an impact on not just their lives, but also their local communities to build a better world.
Dettol’s foaming handwash with 10X better protection vs other handwashes is also extremely gentle for young hands and hence is designed to offer the best protection and care. Consumers can order and get personalized labels by scanning the QR code on the Dettol foaming handwash packs and uploading their picture on Dettol’s website.
