Dettol launches India’s first Hygiene Olympiad

 Reckitt, world’s leading consumer health and hygiene company, under its flagship campaign Dettol Banega Swasth India has launched India’s first and biggest Hygiene Olympiad- Dettol Hygiene Olympiad. A natural extension to the Dettol School Hygiene Curriculum, the initiative further cements Reckitt’sbelief inaddressing hygiene gaps that areimperativein India’s journey to better health. The Dettol Hygiene Olympiad, under Reckitt India’s flagship initiative Dettol Banega Swasth India, will also Identify ‘Hygiene Champions/Leaders’ who will become advocates of good hygiene in schools and districts.

Powered by Dettol Banega Swasth India, the Olympiadis supported by the Dettol School Hygiene Programme’s outreach partners – Plan India, Sesame Workshop India,Gramalaya, Apollo Foundation,Amar Jyoti Yuvak Sangha, MAMTA HIMC, Balipara Foundation, Jagran, and the Global Interfaith WASH Alliance (GIWA), along with Ernst and Young LLP (EY) as the technical partner and is curated by Indian Talent Olympiad.

Open to children between 5 to 15 years of age, theOlympiad experience will help students understand the interdependency between hygiene, health and keeping loved ones protected. Mr. Gaurav Jain, Senior Vice President, Reckitt – South Asia said,“ The launch of Dettol Hygiene Olympiad is another step towards driving positive impact in society through sustainable investments that will help promote pro-hygiene behaviour among children.”

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