Dettol, Reckitt’s flagship hygiene brand, has launched its new Dettol Original Foaming Handwash across India, introducing an advanced foaming format to strengthen its presence in the country’s competitive hand hygiene market. Priced at a special introductory rate of ₹109 for a 250ml pump bottle, the product combines Dettol’s iconic Original fragrance with a foam-based format that claims 10X better germ protection compared with ordinary liquid handwash.
The company said the product is designed to spread across the hands, addressing inadequate handwashing practices, particularly among children. The launch forms part of Dettol’s strategy to drive product innovation and advance its ‘Better Health in More Hands, Every Day’ commitment.
Guntas Mudgal, Regional Marketing Director – Health, South Asia, Reckitt, said the innovation aims to make effective germ protection more accessible and convenient for families.
In Kolkata, the launch could strengthen competition in the city’s hand hygiene and personal care segment. The introductory pricing and pump-based packaging may attract urban households, particularly families seeking convenient hygiene solutions. The product also offers retailers an additional option in the competitive FMCG category.
The nationwide launch is backed by television, digital and influencer campaigns across seven regional languages, featuring creators including Dharna Durga and Sukriti. McCann India is the creative agency, while Picture Perfect Films handled production under director Milind Dhaimade. The campaign also aims to connect consumer awareness with Dettol’s extensive retail network.