NDTV, India’s most trusted news network, is back with the triumphant 10th season of ‘Banega Swasth India’, which is India’s longest running public health campaign. ‘Banega Swasth India’ was started nine years ago by NDTV, in partnership with Dettol. In the last 9 years, this multiple award-winning campaign has reached more than 24 million children in India through a series of programmes, innovations, activities and tools–all aimed at making hygiene an inextricable part of everyone’s lives.
In its 10th year, the campaign focuses on One World Hygiene for Global Health and Well-being with the power of 10– Dus Ka Dum, and highlights the strengths, learnings, experiences and achievements of the Banega Swasth India campaign. The primary aim of One World Hygiene is a reminder to show empathy and solidarity with those who may not have access to essential hygiene resources. The 10th season will look forward to Dus Kadam – the emerging challenges that the campaign aims to address.
Dettol and NDTV’s ‘Banega Swasth India’ initiative has grown stronger and become the hope of millions. The event is a forum that has attracted the most powerful and influential voices in support of the cause. This initiative has been acknowledged publicly by Prime Minister Narendra Modi for its impact on public awareness. The live event on October 2nd every year, highlights how better hygiene and nutrition can improve India’s health.With a focus on promoting health and wellness across India, the 10th season was graced by a number of distinguished guests including Smt. Droupadi Murmu, President of India; Eknath Shinde, Chief Minister of Maharashtra; Nitin Gadkari, Minister of Road Transport and Highways, Government of India; Gajendra Singh Shekhawat, Union Minister of Jal Shakti, Government of India; Conrad Sangma, Chief Minister of Meghalaya; Brajesh Pathak, Deputy Chief Minister and Cabinet Minister of Medical Education, Medical and Health and Family Welfare, Government of Uttar Pradesh; Ashok Gehlot, Chief Minister of Rajasthan and Laxmi Narayan Tripathi, LGBTQIA activist. Bollywood celebrities such as Rakul Preet Singh and Bhumi Pednekar also graced the gathering. The program also featured performances by charismatic artists such as Daler Mehndi, Neha Kakkar, Adnan Sami and rapper Moko Koza.
Among others present on the occasion were Ayushmann Khurrana, Campaign Ambassador; Sanjay Pugalia, CEO & Editor in Chief, AMG Media Network, Director, NDTV Limited; Kris Licht, Chief Executive Officer, Reckitt; Gaurav Jain, Executive Vice President, Reckitt South Asia; Ravi Bhatnagar, Director-External Affairs and Partnerships, South Asia, Reckitt.
Over the years, NDTV-Dettol Banega Swasth India leads to many firsts by reaching 850,000 schools with hygiene content, hygiene olympiad, hygiene play parks, hygiene music album, India’s first climate resilient schools, folk art and delivering hygiene programmes that are culturally adaptive. India’s first-ever public health and hygiene-focused podcast Swasthya Mantra was also launched as part of the program, along with Hygieia, an online game. Dettol and NDTV have been working towards a clean and healthy India since 2014.
