Deloitte India launches Enterprise Growth Awards 2024 to spotlight evolving consumer trends in regional businesses

Deloitte India has introduced the Enterprise Growth Awards 2024 (EGA 2024), a pioneering initiative aimed at recognizing the achievements of family-owned businesses, unicorns, and soonicorns across North, South, East, and West India. The awards will celebrate companies that not only excel in leadership and innovation but also respond effectively to shifting consumer trends in their respective markets.

Open for participation, the EGA 2024 invites family-owned businesses with a turnover between INR 1,000 crore and INR 5,000 crore and over 26% promoter ownership, along with startups valued between US$500 million and US$1 billion. Key evaluation criteria include financial performance, innovation, and social impact, assessed over the past three years.

“Understanding consumer trends is vital for sustainable growth, and family-owned businesses play a significant role in adapting to these changes,” said K. R. Sekar, Partner and Leader – Deloitte Private, Deloitte India. “Through the EGA, we aim to highlight these champions who shape regional economies and drive consumer engagement.” Winners will have opportunities to network at regional events and gain access to Deloitte’s Best Managed Companies program, promoting a community focused on consumer-driven growth and collaboration in the evolving market landscape.