Happiness Truck 3.0, a one-of-its-kind campaign to reach out to key transport industry stakeholders – fleet operators, truck drivers, and mechanics – continued to spread joy across the country, with truckers and mechanics in West Bengal being its latest recipients. After completing exciting events across different locations in Uttar Pradesh and Jharkhand, the dazzling red truck left an indelible mark in West Bengal, captivating truckers and mechanics in the cities of Durgapur and Kolkata.
An initiative by MOTOR INDIA, a leading magazine for the commercial vehicle and road transport sector, the third edition of the Happiness Truck campaign is powered by Valvoline as Title Partner, BharatBenz as Trucking Partner, KT Telematic Solutions as Navigation Partner, and DH Lighting – Excelite as Lighting Partner. Kicked off from Sanjay Gandhi Transport Nagar (SGTN) in New Delhi, the ‘Happiness Truck 3.0’ will travel along the Golden Quadrilateral highway, passing through some of the busiest freight routes.
The truck will make stops at key transport hubs along the way for interactions with fleet operators, truck drivers, mechanics, and garage owners on enhancing safety, improving fuel mileage, and using the right parts and products for their trucks. Highly engaging sessions were conducted at Durgapur and Kolkata.