D’Decor, a leader in home décor fabrics, has launched its new brand, Sansaar, which is dedicated to promoting conscious living. Sansaar is now available in 350 stores across 50 metro and non-metro cities, offering a wide range of mindfully crafted home décor fabrics.Ahead of this launch, Sansaar released a new TV commercial featuring Bollywood superstar Ranveer Singh, who is also the brand ambassador. The commercial, with the tagline “live consciously,” highlights the brand’s dedication to mindful living and portrays homes where every choice contributes to a positive impact on the environment.Sanjana Arora, Business Head of Sansaar, stated, “Sansaar takes pride in its premium, minimalist fabrics crafted in India.
These products will be available through our extensive network of exclusive retail outlets in major metros, tier 1, 2, and 3 cities throughout India. This expansion with the glorious presence of Bollywood’s Powerhouse Ranveer Singh as our Brand Ambassador highlights our focus on providing high-quality solutions for home décor that resonate deeply with our discerning customers. We invite you to explore this collection, curated to enrich homes that are both mindful and aesthetically pleasing.”In Kolkata, the market is particularly excited about the launch.
The city, known for its rich cultural heritage and appreciation for fine arts, is expected to embrace Sansaar’s blend of style and sustainability. Retailers in Kolkata anticipate a positive response from consumers who are increasingly looking for eco-friendly and stylish home décor options.Creative Director Sarah Arora added, “At Sansaar, we believe in creating spaces that inspire and uplift, offering our consumers a unique blend of style and sustainability. Each piece is a representation of quality, artistry, and innovative design, enhancing living spaces with both elegance and environmental consciousness.”Ranveer Singh expressed his enthusiasm, saying, “Sansaar represents a vision close to my heart; a vision where homes aren’t just spaces, but reflections of our values and aspirations. It’s about making choices that resonate with every facet of our lives with purpose. I am delighted to be a part of the D’Décor family as we bring this collection to the audiences.”
