A study by Karvy Insights for Amazon India revealed that Smart speakers have already established an awareness of 54% across non-metro cities. Smart speakers are Wi-Fi speakers that can be controlled using voice. They are versatile and customers use them for different things like listening to music, devotional content, controlling a smart home, kids’ learning and nursery rhymes, bill payments or just as a fun conversational assistant. The study titled ‘Understanding Smart Speaker Usage’ in non-metro cities collected inputs from over 1000 respondents. Respondents from cities like Lucknow, Kanpur, Patna, Jaipur, Ahmedabad, Hyderabad, Vijayawada and Vishakhapatnam shared that on an average they use smart speakers for over 2.5 hours every day. 55% of customers who use smart speaker felt they are able to better enjoy music now than before, and 50% of customers saved time on activities like paying utility bills. Nearly 47% of smart speaker owners in non-metros agreed that it helped improve their children’s language and pronunciation skills. The top reasons customers enjoy music on smart speakers are – sound quality (58%), ease of listening to music while multi-tasking (53%), and ease of changing songs and volume with voice (44%).
