Tata Group’s omni-channel electronics retailer Croma has announced its Summer Sale 2026, offering discounts of up to 71% on air conditioners, large televisions, and seasonal electronics across stores nationwide until February 28. The sale includes exchange benefits, cashback offers, easy EMI options, and up to 10% additional discount for HDFC Tata Neu credit card users, subject to applicable terms.
Cooling appliances dominate the campaign, with several inverter AC models available at reduced prices. The Lloyd Inverter AC (1.25T) starts at ₹26,990, while the LG Inverter AC (1.0T) is priced from ₹30,490 with additional cashback benefits. Croma’s own 1.5T inverter split AC begins at ₹29,990, and Samsung, Bluestar, and Voltas models are also offered with discounts ranging from 35% to 57%, along with exchange bonuses and bank offers. Attractive deals are also available on air coolers from Symphony and Croma.
The retailer is also promoting large-screen televisions during the ongoing T20 World Cup season, including a Samsung 100-inch Neo QLED TV priced from ₹3,84,990, alongside major discounts on TCL, LG, and Samsung premium TV models. Retailers in Guwahati expect strong demand for cooling appliances and big-screen televisions as early summer purchasing begins. Local Croma outlets anticipate higher footfall driven by exchange offers, financing schemes, and rising consumer interest in energy-efficient ACs and home entertainment upgrades ahead of the peak summer season.