Croma, the omni-channel electronics retailer from the Tata Group, has launched its fourth store in Guwahati and fifth in Assam, further strengthening its footprint in the Northeast. The new outlet, located on Zoo Road, spans 6,202 sq. ft. and aims to bring a comprehensive electronics shopping experience closer to consumers.
Strategically situated in one of the city’s key commercial hubs, the Zoo Road store will cater to tech-savvy households and professionals with a wide range of products, including large appliances, consumer electronics, smartphones, computing devices, and home technology solutions. The store also offers live product demonstrations, expert guidance, and seamless service.
To mark the launch, the company has rolled out exclusive offers valid from April 1 to April 30, 2026. Customers can avail a flat 11% discount on select air conditioners, refrigerators, televisions, and washing machines, along with up to two EMI waivers on select ACs. Additionally, free earphones worth ₹5,999 are being offered on select Android smartphone purchases.
“Guwahati is an important market for us, and this launch strengthens our presence in the city,” said Mayank Sangani, Chief Business Officer – Stores, Infiniti Retail Ltd. The store will remain open daily from 11:00 AM to 9:00 PM.