Creamline Dairy Products Limited (CDPL), a subsidiary of Godrej Agrovet Limited (GAVL), has launch the Godrej My Farm Milk, a premium milk straight from Godrej’s farm to consumers’ doorstep. With Godrej My Farm Milk being directly sourced from Godrej’s own farm, pasteurized, and packaged using cutting-edge technology, it ensures that milk is fresh with its natural flavor and nutritional value intact.
To be available only in Hyderabad, the entire process from milking to product reaching the consumer is automated, thereby making Godrej My Farm a zero human touch milk with a single point fully controlled supply chain starting from feed to breed.
Indian consumers are increasingly conscious of their health and prioritize hygienic sourcing, processing, and packaging of milk. The Milk Report titled ‘Bottoms Up…India Says Cheers to Milk’ found that 1 in 2 consumers consider hygienic milk options and no adulteration. The report also revealed that 55% associate unhygienic milk with unbranded options. With 90% willing to pay more for high-quality, safe milk, the growing demand for pure and safe dairy products is a significant factor in this trend. Commenting on the launch of My Farm Milk, Bhupendra Suri, CEO, Godrej Jersey, said”, “We at Godrej are fully committed to the way our milk is produced and distributed.”