Coca-Cola has announced the first-ever public debut of Coke Studio Bharat LIVE, a large-scale cultural showcase set to take place in Delhi and Guwahati in January 2026. The LIVE format marks a shift from screen-based content to an immersive, on-ground experience combining music, food and cultural expression.
Designed primarily for young audiences, Coke Studio Bharat LIVE aims to bring artists and fans together under one roof, translating the platform’s focus on folk traditions, regional sounds and contemporary styles into a shared public setting. The initiative builds on Coke Studio Bharat’s emphasis on preserving local musical roots while presenting them in modern collaborations. Delhi’s lineup includes Shreya Ghoshal, Aditya Rikhari, Rashmeet Kaur, Divyam and Khwaab. Guwahati will feature Anuv Jain, Shankuraj Konwar, Rito Riba and Anoushka Maskey, highlighting voices from across regions.
Speaking on the launch, Shantanu Gangane, IMX Lead at Coca-Cola INSWA, said the LIVE format was a natural extension of the platform’s growing community and its aim to create high-impact cultural moments. While Kolkata is not part of the initial tour, industry observers note that the city remains a key eastern market for live music and brand-led cultural events. With its strong youth audience, college circuit and growing appetite for indie and fusion music, Kolkata is seen as a natural future destination for formats like Coke Studio Bharat LIVE, especially as brands expand experiential marketing beyond metros already on the circuit. Further details and updates are expected closer to the event dates.