Coca-Cola India is transforming neighborhood kirana stores into smart retail hubs with its AI-enabled digital platform, Coke Buddy. Designed to streamline daily operations, the platform allows retailers to place orders anytime, track deliveries, and access real-time pricing and promotions through a single app. Since its launch, Coke Buddy has reached over 10 lakh retailers, achieving one of the fastest scale-ups of any FMCG eB2B platform in India.
Retailers have welcomed the app for its ease of use and efficiency. “Coke Buddy has changed the way we do business, bringing transparency into our work. I can place orders anytime with deals and services from Coca-Cola,” said Aditya Arora, a long-time store owner. The platform’s AI-driven ‘Suggested Order’ feature recommends products based on purchase history and seasonal trends, helping retailers avoid stockouts, reduce wastage, and make faster, data-backed decisions.
In Kolkata, kirana owners are embracing Coke Buddy to meet the city’s fast-paced retail demands. The app enables small store owners to stay competitive against larger chains by simplifying inventory management and offering real-time promotions, enhancing customer satisfaction across local neighborhoods. Ambuj Deo Singh, Vice President, Digital Acceleration, Coca‑Cola India, said, “Coke Buddy ensures every retailer has 24×7 access to Coca-Cola products while generating insights to serve them more efficiently.”