Coca-Cola India brought music, energy, and refreshment to the ICC Women’s Cricket World Cup Semi-Final in Navi Mumbai on October 31, 2025, as its Halftime campaign made a vibrant return. The mid-innings break transformed into a cultural celebration, with Coke Studio Bharat infusing the stadium with rhythm, excitement, and festive spirit. Renowned singer Aditya Gadhvi electrified the crowd with his popular tracks Khalasi, the Cannes Lions-winning anthem, and Meetha Khaara, a tribute to Gujarat’s folk heritage. “It’s not every day you get to perform on a stage like this,” Gadhvi said, adding that bringing regional music to the cricketing world stage felt special.
Coca-Cola’s IMX Lead, Shantanu Gangane, said the campaign reflects evolving fan expectations. “We’re reimagining moments around the game that fuel engagement,” he noted. ICC Chief Commercial Officer Anurag Dahiya echoed the sentiment, calling the showcase a step toward a more inclusive and dynamic fan experience.
In Kolkata, where cricket fandom runs deep, Coca-Cola’s musical activation drew strong consumer buzz. Local retailers near hubs like Esplanade and Salt Lake reported increased footfall during the match break, with fans grabbing chilled Coca-Cola bottles to enjoy the halftime performance at home. The Blinkit “Coke at Half Price” offer also saw significant traction in the city’s digital-savvy market. Through this cultural-sporting fusion, Coca-Cola once again turned a game pause into a shared moment of celebration.