Coca-Cola India has launched a festive campaign, “Coke-er Shaathe Roj, Pujo’rMahabhoj,” to celebrate Durga Puja in India. The campaign focuses on the joy of shared meals and festivities over a delicious Coke, highlighting the grandeur of Pujo and the shared experiences of Pujo’s grand food and festivities.
Coca-Cola has launched an animated film titled ‘THALA HOPPING’, based on the five-day Durga Puja celebrations. The film follows an illustrated character as he navigates a table filled with Coke and other delicacies, showcasing the special moments created during the festival. The film aims to convey the joy and love of the festival through the character’s journey of pandal hopping across the table. Commenting on the exciting new campaign, Arnab Roy, Vice President, Marketing Coca‑Cola India and South-West Asia, “The heartening reception of our film has left us humbled and more committed than ever to continue celebrating and becoming an integral part of such diverse and vibrant cultural experiences.”
The campaign actively embraces and promotes art, music, and food, establishing a significant presence of Coke in cultural and culinary domains. Kolkata is already witnessing the colourful illustrations of Coke and food adorning its streets.