In a significant move towards fostering the growth of women’s hockey in India, Coca-Cola India has forged a groundbreaking partnership with Hockey India for the inaugural National Women’s Hockey League 2024. Under the banner of Coca-Cola India’s #SheTheDifference campaign, the collaboration aims to propel the advancement of women’s hockey across the nation. Organized by Anandana, The Coca-Cola India Foundation, the National Women’s Hockey League kicked off its first phase on April 30th and is set to culminate on May 9th, 2024, in Ranchi, Jharkhand. Featuring teams that excelled in the 14th Hockey India Senior Women National Championship 2024 held in Pune, the league showcases talent from states including Haryana, Maharashtra, Jharkhand, and more.
This strategic partnership signifies Coca-Cola India’s dedication to fostering gender equality in sports and its commitment to uplifting women athletes. The collaboration entails comprehensive support, including specialized coaching, provision of training equipment, nutritional assistance, and the organization of camps and tournaments to nurture talent.
Commenting on the collaboration, Hockey India President Dr. Dilip Tirkey expressed his enthusiasm, highlighting the potential of the partnership to elevate the stature of women’s hockey nationally and internationally. Echoing this sentiment, Hockey India Secretary General Shri Bhola Nath Singh emphasized the shared goals of both organizations in promoting and developing sports, particularly women’s hockey. Rajiv Gupta, Director of The Coca-Cola India Foundation, underscored the company’s belief in the transformative power of sports to unite communities and empower athletes. The partnership signifies a significant step towards supporting women in sports and contributing to their success on the global stage.
