Coca-Cola India brought its beverage portfolio closer to consumers during Durga Puja through a series of festive activations across West Bengal, combining local food experiences, cultural traditions and community gatherings.
The initiatives featured Maaza, Sprite, Thums Up, Kinley, Minute Maid and Powerade across residential neighbourhoods, popular food destinations, retail outlets and pandals. Maaza introduced festive installations, mocktails through its Kolkata Mixology experience and MaazaAamontron, celebrating Bengal’s tradition of invitations and reunions. Coca-Cola also promoted Laal Mejheadda spaces, reflecting Kolkata’s culture of social gatherings.
Sprite’s Sprite x Spicy Pujo Challenge turned popular food streets into interactive hubs, while Thums Up partnered with popular biryani outlets across Kolkata. Kinley’s Festivals of Trust initiative honoureddhakis and their families, while Minute Maid and Powerade offered on-the-go sampling of beverages, including Nimbu Fresh, Mixed Fruit and Apple.
Sundeep Bajoria, Vice President, Integrated Operations, Coca-Cola India & Southwest Asia, said the company aimed to strengthen consumer connections by combining its beverage portfolio with local insights, distribution and retail reach.
In Kolkata, the activations highlighted opportunities for beverage brands to engage consumers through the city’s strong festive footfall, food culture and retail networks, supporting visibility across neighbourhood shops, food outlets and quick-commerce platforms.