Coca-Cola has announced the transfer of bottling operations in three territories operated by Hindustan Coca-Cola Beverages Pvt. Ltd (HCCB). The Northeast market and select areas of West Bengal will be owned and operated by Moon Beverages Private Limited, while parts of Delhi and Uttar Pradesh are currently operated by HCCB. This strategic business transfer is seen as a significant decision for HCCB India, as it ensures the right level of investments can be undertaken in all parts of the business while bringing both scale and contiguity to the business.
The move is expected to accelerate the Coca-Cola system in India, enabling it to win in the market and provide greater value to local communities. HCCB is committed to implementing a smooth transition with minimal disruption for customers, consumers, and system associates. The re-franchising of bottling operations is focused on streamlining the supply chain and raising the bar on execution.
Sundeep Bajoria, Vice President, India Operations, for Coca‑Cola India said, “As we set ourselves for further growth in the Indian market, these transfers will direct investments into innovation, infrastructure, technical capabilities, talent acquisition and business expansion while strengthening existing capabilities to deliver unparalleled beverage experiences to our consumers.”
