This Diwali, Coca-Cola India is reimagining how India celebrates by fusing culture, creativity, and cutting-edge technology. Through a first-of-its-kind collaboration with Google, Coca-Cola has introduced Festicons Diwali greetings, enabling consumers to create and share personalized digital wishes using the Google Gemini app. Available on Coca-Cola’s limited-edition Utsav Packs, the initiative allows people to scan a QR code to create and share their own personalized festive avatars right within the Gemini app using its advanced image generation capabilities. Through this innovative digital experience, Coca-Cola is giving consumers a unique way to share their festive vibe.
By scanning the festive pack, consumers are transported into an interactive Google Gemini experience, There, they can design their unique “Festicon” by choosing a fun, relatable festive persona that matches their own and a classic Diwali icon to customize. Leveraging its powerful image generation models, Gemini merges these selections to create a unique, shareable digital sticker. Users can download their creation and share it with friends and family, sparking a chain with the hashtag #MyFesticon. Karthik Subramanian, Senior Director, Marketing, Coca-Cola Category, said, “Coca-Cola has always been at the heart of India’s celebrations, and this Diwali we are delighted to offer people a new, creative way to express themselves.”
The campaign builds on Coca-Cola’s successful activations with generative AI. Diwali Wali Magic, the brand’s previous campaign in collaboration with DALL-E enabled consumers to design personalized festive cards, an initiative that resonated strongly with households across India. At its core, Coca-Cola has always stood for togetherness, connection, and celebration. Festicons serves as a blend of the timeless warmth of a Diya with the endless possibilities of AI, once again proving that magic truly happens when tradition meets innovation.